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HARE × Samurai ALOHA

NEWS

JUL 10, 2018

Remaked aloha shirts from kimono of Tohoku will be released as a new collab item.

n collaboration with Samurai ALOHA’s activities, we will release a collaboration that will convey a new life to the culture created by the beauty of life in Japan、”Kimono”

* HARE.JP store and HARE Sendai Parco store will start selling from Friday, July 13th.

ALOHA-SHIRTS

ALOHA-SHIRTS

ORIGINAL BIG CUTSEWN

ORIGINAL BIG CUTSEWN

Samurai ALOHA

Samurai Aloha is a brand of Sendai city, which carries the hopes of rebirth for reconstruction of Tohoku, and also the revitalization and innovation of the Japanese spirit.Aloha shirts actually trace their own origin back to the kimono.The Japanese immigrants in Hawaii took example of the local open collar shirts, and made their own using kimonos that they brought from Japan.There are countless kimonos which rests unused in homes in Tohoku. At Samurai Aloha, they wish to breathe life into these traditional garments that are no longer used and to rediscover their beauty by adding a touch of Neo-Japonisme. All pieces of kimono used for their aloha shirts are selected, washed, unlaced and cut by hand by women in Miyagi. Miyagi is a region which suffers from shortages of childcare facilities after being washed away by the Tsunami of 2011. Samurai Aloha offers work for the mothers of this region which they are able to engage in from home whilst taking care of their children.

After the fabric is cut to a pattern, they are sent to the sewing factories in Fukushima and in other regions of Tohoku to be finished with the meticulous hands of the local couturiers and finally delivered to your hand.

OFFICIAL SITE : https://www.samurai-aloha.com/
Instagram : @samurai_aloha

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Adastria Co., Ltd.
Chairman of The Board
Michio Fukuda
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